A gift to employees you don’t have to wrap

If you’re struggling to find the perfect gift for your employees that truly keeps on giving, think health and wellness! This is the ideal time of year to help employees explore their personal wellness regimen and health goals, and set positive behavioral changes in motion for 2015. As employers, we can set the pace for ourselves and our teams through proactive planning, education and outreach.

Chances are you’ve already picked the low-hanging fruit, such as completing individual health assessments. That’s a great start, but now it’s about moving from planning to action. Leaders help encourage and motivate their workforces. Healthier employees are happier, more motivated and productive. They also require less sick time, and are more attentive to their teammates and customers.

Supplementing the cost of membership in local fitness centers and gyms is a popular option. You also can bring health experts in areas such as nutrition, fitness and stress reduction into your office to talk with employees during the work day. Encouraging and sponsoring activities such as bowling, team workouts and charity drives encourages team-building and improves morale. This is particularly important during the cold winter months when getting outside is inconvenient or uncomfortable.

Spring, thankfully, isn’t that far away, so planning for charity walks, softball, volleyball and related activities can start now.

Some employers sponsor in-house fitness classes, yoga and health screenings, and offer personal health and fitness coaches. One local company, The Barn Yard & Great Country Garages, in Ellington, actually had a massage therapist in for an employee spa day. According to Michael Maiscalo, assistant vice president, when their company held their free massage day, 16 employees enjoyed 20-minute massages. The idea for this event resulted from a “Wellness Jumpstart” contest held by CBIA Health Connections earlier in the year to encourage wellness ideas. Submissions were collected and entered into a drawing.

The Barn Yard & Great Country Garages submitted their spa suggestion, and received a $500 gift from CBIA to help pay for the event. The feedback from this activity was very positive, said Maiscalo, and the company will look at repeating it and related wellness activities in the future.

There are a variety of health and wellness initiatives companies can entertain. Asking employees for their input and participation helps keep people focused and engaged. It can be something as simple as healthy recipe swaps, replacing candy and soda machines with healthier snacks, and sponsoring fitness activities. Friendly internal competitions with cash or other incentives go a long way toward promoting participation. In fact, incentives for improving employee participation in health coaching and related programs was a major topic discussed in November by The National Obesity Society (TOS) at its annual meeting in Boston.

Workplace wellness programs have the potential to significantly improve employee health, said lead researcher and author Jason Block, MD, TOS Member and assistant professor at Harvard Medical School’s Department of Population Medicine. “Our goal was to evaluate what motivates people to participate in these programs and what strategies companies and insurers can use to get everyone involved,” Block explained. “Our data show that financial incentives clearly work to motivate participation in a health coach program and in related health activities.”

Block offered the following tips on initiating coaching or wellness-related incentives:

  • Structure your programs to reward employees for engaging in healthy habits;
  • Avoid the use of body mass index (BMI) as a basis for financial penalties or incentives;
  • Ensure incentive programs are matched with health plans that cover evidence-based obesity treatment programs and medications;
  • Focus programs on overall wellness for all employees, rather than only those affected by obesity or overweight; and
  • Create a supportive workplace environment that provides opportunities for healthy behaviors, such as healthy food options in the cafeteria and vending machines.

Whatever you can offer your employees will be appreciated when it comes to recognizing their health concerns.

If you haven’t already, start your planning now and welcome the new year with a renewed commitment to workforce health and wellness.

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If you’re not enjoying the benefits of a wellness program at your company, join CBIA Healthy Connections at your company’s next renewal. It’s free as part of your participation in CBIA Health Connections!