Achieving Balance Between Work, Health, and Overall Wellness

It is rare when you find a company that seems to have successfully bridged the gap between hard work, customer service and quality of life. ZAG Interactive is one of those organizations, featuring a vibrant, energized workforce that prides itself on customer quality, innovation, teamwork and their own health and wellness.

ZAG Interactive is a full-service digital agency specializing in website design, strategic marketing, custom development and campaign support. Much of its name recognition comes from building or redesigning websites for credit unions and banks across the country. It employs 55 people, and has been growing like gangbusters. It’s a youthful organization founded 15 years ago by a young, hands-on CEO, Larry Miclette, Jr., who leads by example, in the office and in the fitness arena.

Miclette has always supported work/life balance, and takes a personal, interactive interest in the health of his employees. The culture, says the company’s Wellness Champion Dawn Stanford, operations coordinator for ZAG, is very family and team oriented. People work and play together, and even spend time in one another’s company out of the office. And fitness, nutrition and exercise play important roles in helping them bond, manage stress and remain customer focused.

ZAG offers a variety of opportunities for employees to increase their activity level and health, Stanford says. “Employees are given a full membership to Healthtrax Fitness and Wellness, a gym that specializes in group classes, personal training, or individual training. We also offer a membership to Mission Fitness, which is a group-fitness-style gym that specializes in group boot camp, boxing, power and spin classes. They also offer ‘Mission Adventures,’ which include trail running, hiking, and triathlons.”

ZAG recently provided on-site lunch-time workouts with a trainer from Mission Fitness. The trainer offered nutritional guidance as well as a 20- to 30-minute workout. Lunchtime is playtime, as well – interested employees gather to enjoy Wiffle ball, a fun activity that started with a few ZAG players and now has expanded into a league, with tournament time quickly approaching and a trophy – and bragging rights – on the line.

Every Friday during the warm months there is a team picnic, and an employee who is a yoga instructor offers a class onsite on many Thursday evenings. Frequently employees bring in fresh vegetables and fruit from their gardens, share smoothie and nutritional snacks and dinner recipes, and discuss healthy food alternatives at lunch time and throughout the day.

“Our team is very congenial, supportive, proactive and involved,” says Melissa Wilkinson, a senior designer at ZAG, who also assists Stanford with the day-to-day health and wellness communication, planning and outreach. “In the past we’ve posted daily health tips such as how to optimize a 30-minute workout break, nutritional information, and other ideas. Many of us go outside at lunch for walks or hikes, and there’s a park nearby with walking and fitness trails. We set and share personal goals, and prompt and support each other.” A fear years ago, Zag hosted a “ZAG Fit” competition. The competition encouraged employees, their families and friends of ZAG to upload photographs of themselves doing any kind of health and wellness activities that interested them at work or on their own time. If they posted photos with a ZAG Fit hashtag, they were entered into a drawing for a free Fitbit. One was awarded to an employee, and one went to a non-ZAG employee.

They’ve also created a wellness advocacy team, comprising one representative from each business area. The goal, Wilkinson says, is to better integrate health and wellness across the organization by recognizing that each department has different interests, challenges ideas and its own subculture. Inclusivity, she adds, is key to success.

“Everyone benefits in a culture that embraces wellness,” Wilkinson explains. “We all think we eat healthy and exercise properly, but getting a professional to come in and explain things to the group, or in a one-on-one setting, makes a huge difference in how effective and educated we are when it comes to nutrition, fitness and overall wellness.”

“Here at ZAG, living a healthy lifestyle is important,” Stanford stresses. “‘Living healthy’ means different things to different people. We offer many opportunities for our employees to help reduce their stress and be active, involved and nutritionally fit every day. Wellness is a regular topic of conversation, and a way of life.”


If you’re not enjoying the benefits of a wellness program at your company, join CBIA Healthy Connections at your company’s next renewal. It’s free as part of your participation in CBIA Health Connections!