Friendly challenges and incentives help drive wellness participation

It’s coming up on summer, when people are forced to look at their bodies in sleeveless shirts, shorts, and bathing suits. This is the perfect season (and a good internal marketing opportunity) to capitalize on normal worries over body shape and image by enhancing your employee wellness program participation through reminders, incentives, and team activities.

Most wellness programs ramp up in the winter, when people are forced indoors, holiday eating increases, and weight gain peaks. That’s when personal goals are often set, new-year resolutions made, and gym memberships soar. Now, six months later, people are emerging like butterflies from their cocoons, and they may not be happy with what they’re seeing. And even if they are, summer is a good time to reiterate your commitment to their health and wellness, and to parlay your interest in their wellbeing into visible action.

This would be a good time to review wellness program participation, to recognize goals achieved, and to encourage others to set their own or new goals. You can help through any of the following steps:

Offer a company-wide incentive for health assessment participation. When everyone participates in your wellness program, everyone benefits. Even though it’s an individual choice, you can encourage more involvement by rewarding the entire team when everyone completes their assessment. This can be through gift cards, a team meal, time off, or other incentives that work for you and your business.

Offer healthcare screenings.  You can bring healthcare screeners to your workplace, or encourage your employees to get screened on their own. Then consider having them compare notes and share their personal results, goals, and accomplishments. Having moral support at the workplace is invaluable, and it strengthens overall teamwork and morale.

Ask employees to talk about wellness efforts. Host a breakfast, lunch, or afternoon gathering (with healthy snacks, of course!) dedicated to your wellness efforts. Ask employees what’s working right about your program, and what could be done differently or better. Soliciting feedback and involving them directly in their own wellness planning allows you to learn what challenges they (and you) are facing in launching or maintaining a successful effort.

Host a “wellness picnic” or event. Chances are you’re going to do some kind of picnic or team outing before the summer’s over, so why not relate it to wellness? If you tie your activity to wellness, you can have themed events, offer healthy food and involve families in your employees’ personal wellness practices. It also shows that you are fully committed to this program. Let your employees plan the event, then you can pick up the check and be the hero.

Sponsor a walk for charity. There is no shortage of worthy causes, only a shortage of funding! So encourage your employees to choose a charity walk or run, build a team, and train for the event. You sponsor them, your company name gets on their tee-shirts, and they work together to improve their health, improve camaraderie, and support a good cause. The same thinking can be applied to softball, golf, or other physical activities.

Introduce a new wellness element. This might be a good time to offer an incentive such as partial reimbursement on health or fitness club membership, involvement in a smoking-cessation program, replacing candy, soda, and unhealthy snacks in vending machines with healthy snacks and drinks, etc. The point is to keep building momentum and to show you’re vested in your team’s wellness…just saying it isn’t enough.

As your company’s leader, it’s up to you to set a positive, energized wellness example, to offer meaningful incentives and opportunities, to encourage teamwork, and to reward effort. These actions will speak far louder than words throughout the year.

To reap the benefits of a wellness program at your company, join CBIA Healthy Connections at your company’s next renewal. It’s free as part of your participation in CBIA Health Connections!