Sharing Wellness Messages Online Boosts Participation

As employers increasingly look to expand participation in health and wellness programs in and out of the workplace, they are constantly examining the range of tools available for sharing messages, communicating benefits, and recognizing employee participation and successes.

As an employer, you may already have posters, written wellness tips, or a newsletter and other communication to promote employee health and wellness. In many organizations, employees go online to complete their personal healthcare assessments, a wellness champion shares health information details, and companies have fitness and nutrition experts come to the workplace. So the next logical step involves reaching audiences when they are away from the office.

Digital communication and social networking are rapidly evolving into primary outreach vehicles for employees and their families. Maintaining a healthy lifestyle isn’t a part-time commitment; while employers were once reticent to communicate with employees beyond work borders, today’s electronic media have changed boundaries involving the availability of information. Now employees are interested in accessing benefits details and useful tips, ideas, nutritional information and other resources around the clock, especially data that helps them live, eat, exercise and pursue their lives in a healthier manner.

Social networking allows people to communicate with one another wherever they are and whenever they choose. As a result, it can be utilized as a catalyst for improving employee participation in ways that traditional communication programs cannot. And the availability of platforms like Facebook, Instagram, websites and a wide variety of messaging services and smart phone apps can translate into increased participation and worker engagement.

On Facebook, Twitter and LinkedIn, for example, people can share information among their networks of friends and colleagues. That includes articles, blogs, news, opinions, reviews, recipes and much more. They also can form online groups linked by common interests such as general fitness, charity walks, running or bicycle rides, diets and nutritional resources, and much more. Employees can reach out to one another and their wider networks of friends through these media, invite others to join them, share results or goals, and compete for bragging rights.

Employers can participate in this wellness outreach, too, by establishing Facebook and Twitter accounts that focus on health and wellness, posting information on their websites, promoting ideas, sharing articles and event notices, and recognizing employee achievements and team milestones. And the price is right – the investment is time, as most of these vehicles are free to use.

Another good way to increase engagement in health and wellness is to allow employees to help decide what gets posted, shared or communicated via social media. And interactive tools are great for congratulating employees who reach important goals, such as competing in a 5K run, marathon or fitness program, or to invite others to join them in these endeavors. Privacy issues have to be respected, but like any other form of public communication, information can be vetted before it’s posted or shared to ensure compliance with legal, HR and ethical standards and codes of appropriate conduct.

Achieving wellness goals is much easier when you’re not in it alone. Employing tools people already use to plan group activities, promote support and recognize successes can increase retention, boost morale and help everyone improve wellness while trying to get a handle on health care costs.

# # #

If you’re not enjoying the benefits of a wellness program at your company, join CBIA Healthy Connections at your company’s next renewal. It’s free as part of your participation in CBIA Health Connections!