How does your company promote and encourage wellness?

Every month, this column encourages employers to help their employees embrace health and wellness opportunities through education, collaboration, and personal/team goal setting. Savvy employers promote these goals through open communication and support, establishing a vision for staff, and rewarding for improved healthy behaviors.

It’s a new year, a time that many people establish personal benchmarks for how they’d like to improve their health and wellness. It’s human nature to take a fresh look at ourselves and our lives, especially after the gluttony and chaos of another holiday season. We traditionally determine we’re going to do better, whether it’s weight loss, exercise, smoking cessation, stress reduction or by addressing the health side effects from not focusing on these important tasks — like high blood pressure, unhealthy cholesterol levels, raised blood sugar, lack of sleep, overtaxed joints…it’s a long list.

Some employers set company goals, sponsor team walks or charity-related events, reward for total weight lost, or the number of smokers who quit. Others help supplement the cost of fitness center memberships, sponsor on-site classes, encourage healthy potluck lunches and dinners, host health screenings, and more. There’s no perfect recipe for success — every step counts, and company efforts vary from culture to culture.

The best stories about health and wellness are your stories — the formal and informal ways you and your company promote, support, communicate and reward wellness efforts, small and not-so-small. Whether they involve one or many, we’re looking for examples of what you’re doing at your company, how you’re doing it, and who’s involved.

Improving individual and organizational health is incremental. While we love “big success stories,” we’re looking for best practices to share with other companies like yours. How do you communicate wellness objectives? What programs or efforts are taking place onsite during the day, or before or after hours? How are you setting goals, measuring and recognizing achievement? Who is involved? Regardless of your focus, we’d like to hear about it. Then, we can share your efforts with others also participating in CBIA’s Healthy Connections.

Someone from CBIA may contact you to ask about your efforts. We’ll take small steps and combine them into articles that demonstrate what’s going on among our member companies, or profile your company and program individually. If you want to contact us to tell us what you’re doing, please send us a note at


If you’re not enjoying the benefits of a wellness program at your company, join CBIA Healthy Connections at your company’s next renewal. It’s free as part of your participation in CBIA Health Connections!